"Believe in People. Straightforward, Openminded."

Feeling as a self-conscious"screenwriter" of an event taken place only some hours ago, I can only turn it into a script coming adrift from the guiding constraints of stern reality. It might have been the merry company of the hosts Mariza, Anna Eleni, attending ladies (Lemoncake, All You Need is Style, Niko) & gents (Sotiris) who charismatically orchestrated the camaraderie and exuberance which evolved into a dreamy fairy world of spring cotton purity, pastel flower buds and tribal kaleidoscopes. Or it might have been the narrative, so naturally effortless entitled H&M Conscious and Fashion Against Aids. What is certain is that both chapters were versatile, sustainable, easy to read, and purely cool. From starched recycled cottons and sculptural peplums, chromatic tribal prints to Eskimo folklore - for maximalists and minimalists alike, white and colorful served as the blank canvases on which last night's fairytale was played out. Being the afore-mentioned writer and all, I have to admit that my demand for art and quality can never be satiated and yes I found just what I needed in the eco and skin friendly pure cotton which gracefully banished  toxic polyester thoughts. 


But hey! Fashion Against Aids awareness is a fashion cause worthy of mention! Making a concerted effort to be more mindful of the implications, the protagonist of just about any drama, fable or poem can endeavour to be committed possessing a genuine and responsible approach and keeping all the cool-set aesthetic. Macramé, featherweight African print bomber jackets, non toxic inks, ombre shirts and cut-offs, hip and fun Maori inspired accessories all acting as subcontext in the stream of anyone’s consciousness.


Oh, that interior monologue always replacing normal narrative keeps haunting me but I cannot ignore the protagonists in the setting. The props and the context can never be enough. What one needs for a successful story are the protagonists: Mariza, Anna, Eleni. The ladies made it worth it. Polite, gracious and spirited. “Glitterati of character” as I like to call persons who encompass substance and finesse. However, it is not fated to give a suspense or tension in this story. Always have and always will be a fan of anti-climax in literature and life alike. The perfect whole was welded in the feeling I got as I closed my eyes before sleep sunk in and I can tell you it was heartfelt good.

Conscious collection available at stores from April 12 

Fashion Against Aids collection available from April 26 in selected stores.

Just in case you were wondering, I was wearing: Paul Smith silk blouse, Vintage suede Donna Karan skirt, Zara shoes, H&M parka